What we do

We Create Advantage

Our approach

We Question

We Think

We Create

We Deliver

We Measure

We draw on a blend of specialist expertise across the agency to develop simple solutions to complex challenges.

We start by asking questions. Questions create curiosity, curiosity creates brilliant ideas, brilliant ideas create advantage and creating advantage is exactly what we do.

Our values

It’s not just about what we do, though – it’s about how we do it. All our work is informed by our core values.


Connected

We believe in getting up close and personal with the audiences our clients want to reach. We have planners in every office, so we visit places, meet stakeholders and canvass customers, wherever they are, to find what makes them tick – and the unique perspective that will unlock transformative insights.


Committed

Our clients know that we're committed to delivering for their business - delivering coverage, driving engagement, securing results. Whichever Grayling office you work with, you can rest assured that you will receive high-quality counsel, top-class creativity and a personal approach from a team that is as committed to your success as you are.


Curious

The best communications and campaigns engage with the wider world - which is why we're passionately curious about everything, from brands to business to trends and tech. It's this curiosity that fuels our creativity, drawing on inspiration from the world around us and our global network to create campaigns and ideas that truly create advantage.

Services


Sustainability Communications

We can help you define your sustainability story Read more

Creative Services

Planning that informs strategy that informs killer content, on any platform… Read more

Corporate Affairs

We can help you tell your company’s corporate story to those who matter Read more

Crisis planning and reputation management

Your reputation is your most valuable asset – we can help you protect it Read more

PR and Media Relations

We are much more than a PR agency – but we’re exceptional at that too Read more

International Relations

We help you to anticipate and navigate global political trends and communicate on the world stage Read more

Government Relations and Public Affairs

We can build and maintain relationships with the stakeholders that matter Read more

Stakeholder and Community Engagement

Effective, flexible, customisable solutions for consultation and planning processes, delivered through a blend of digital solutions Read more

Crisis and Issues Management

We can help you prepare for, deal with or recover from a crisis Read more

Consumer PR and Brand Communications

We help you build brand, engage with customers and develop your audience Read more

Healthcare

Public sector or private provider, pharma or health-adjacent, we can help… Read more

Design and Content production

Top-class design, photography, video, interactive and more – in one place Read more

Social and Digital

We go beyond ‘likes’ and ‘engagement’ Read more

Influencer Marketing

We understand what real influence means – and how to make it work for you Read more

Events

Whatever the event, whatever the occasion, we can make it perfect Read more

SEO and Linkbuilding

We develop strategies and content that deliver ranking and relevance Read more

Global Hub Coordination

We seamlessly manage global comms across timezones, whatever the audience Read more

Sectors

FMCG

Retail

Education

Property

Travel and tourism

Transport

Financial services

Healthcare

Public sector

Professional services

Telecoms

B2B

Infrastructure

Personal finance

Our clients

Over the years, we’ve helped thousands of businesses connect and communicate with the people who matter. Here are just a few of them.

Our Awards

It's nice to be recognised for the work that we do. Here's a selection of some of the awards we've received over recent years...

What our clients say